Digital Transformation | Leadership | Strategy | Consulting | Speaking | Training - Adelaide, South Australia

A high-level plan for your organisation’s future in the digital world

The world is changing at a rate never before seen in the history of mankind.  Digital technology is at the forefront of that revolution. Is your organisation prepared for what the future holds? Does your organisation have a clear understanding of how it will leverage the societal shift to digital technology? If not, it’s time to give it some attention.

bluetrain can assist with the formulation and implementation of a digital strategy for your organisation. We can assist with the following:

  • Digital strategy research and development, utilising contemporary strategy models
  • Competitor analysis
  • Audience segmentation – including the use of ‘personas’ and user journeys
  • Channel analysis and planning – how to leverage the various digital channels, namely Web, Social, Email, Content, Mobile, Video, Messaging, Gaming and eCommerce
  • Information Architecture (IA)
  • Information Management  (IM)
  • Useability and accessibility (eg. WCAG 2.0 compliance)
  • User Experience (UX)
  • Legal compliance
  • Governance
  • People – eg. human resources, organisational development, recruitment
  • Change management
  • Policy – eg. social media use policy
  • Training – eg. workshops
  • Measurement and analytics