digital training

bluetrain delivers a wide range of digital workshops and seminars for small-medium businesses, public sector organisations, business enterprise centres, libraries, community centres and schools in Adelaide, South Australia.

Take a look at our training courses listed below.

Setting up your business’ basic technology requirements

2 hours, seminar delivery
Practical advice for new small businesses about setting up their basic technology requirements: registering a domain name, setting up branded email, getting found in Google and establishing an online presence.

How to use Google Apps for Work

2 hours, seminar delivery
The ins-and-outs of Google’s cloud-based productivity suite for businesses, Google Apps for Work. Learn about Gmail, Google Calendar, Google Drive, Google Docs, Google Sites and more.

How to get a new website for your business

2 hours, seminar delivery
How to successfully develop – or engage a contractor to develop – a brand new website for your business; the process and the pitfalls.

How to give your existing website a detailed ‘health check’

3 hours, workshop delivery, bring-your-own-device
How to critically analyse your existing website: its visual design, information architecture and search engine performance; and how to improve these elements from a customer-centric perspective.

Blogging and content marketing for business

3 hours, workshop delivery, bring-your-own-device
How to establish a blog using the world’s most popular blog software WordPress; and how to implement an effective content marketing strategy.

Email marketing for business

3 hours, workshop delivery, bring-your-own-device
How to establish an email marketing system using the popular Mailchimp tool; and tips and tricks for publishing effective email newsletters, including personalisation, automation, copy-writing and content strategies.

Social media marketing, management and monitoring for business

3 hours, workshop delivery, bring-your-own-device
How to establish an effective social media presence on Facebook, Twitter, YouTube, Instagram and more; and how to manage and monitor your social media properties using tools such as Buffer, Tweetdeck and Hootsuite.

Optimising your website for search engines (SEO)

3 hours, workshop delivery, bring-your-own-device
How to improve your website’s discoverability by capturing prominent rankings in search engine results pages for specific keyword combinations, which in turn drives qualified traffic to your site.

Search engine marketing for business (SEM)

3 hours, workshop delivery, bring-your-own-device
How to get started with pay-per-click advertising on a small budget using Google Adwords and other online advertising programs.

Google Analytics for business

3 hours, workshop delivery, bring-your-own-device
How to set up Google Analytics and obtain detailed insights about your website activity with views, segments, custom reports, dashboards and email reports.

Selling products and services online

3 hours, workshop delivery
How to establish an eCommerce website for selling your products and services over the web, using tools like Paypal, Shopify and BigCommerce.

Implementing an events management system and calendar for business

3 hours, workshop delivery
How to establish an online events calendar and events management system using Eventbrite.

Implementing an online help desk system for business

3 hours, workshop delivery
How to establish an online help desk system and knowledge centre using Zendesk.

Wikis, knowledge management portals and collaboration tools for business

3 hours, workshop delivery, bring-your-own-device
How to implement a simple internal knowledge management system using Google Sites and an introduction to other useful team collaboration tools such as Basecamp, Slack and Trello.

Outsourcing successfully via the web

2 hours, seminar delivery
How to use services such as Upwork, Airtasker, Freelancer.com and 99designs to successfully outsource business tasks via the web.

Design thinking and project management

2 hours, seminar delivery
How to conceive new digital initiatives and manage their implementation using customer-centric approach and agile thinking.

Developing a digital strategy for your business

3 hours, workshop delivery, bring-your-own-device
How to produce an overarching digital strategy plan for your organisation

Leading and managing in the digital age

3 hours, workshop delivery, bring-your-own-device
How to lead and manage in this difficult era of exponential technological change; how to introduce more digitally-oriented mental models and practices among your staff,  with discussion about adaptive leadership, organisational culture, agile thinking and change management.

digital coaching and mentoringbluetrain delivers professional digital literacy seminars for employees and individuals in Adelaide, South Australia.

Take a look at our training courses listed below.

Managing your own personal brand online

2 hours, seminar delivery
Ensure that your personal brand is portrayed in the best light online and learn how to become an ‘All-Star’ on Linkedin.

‘Hack your life’

2 hours, seminar delivery
An exploration of the greatest digital tools, apps, websites, tips and tricks to make your personal life easier and more prosperous.

Individual Coaching and Mentoring

By arrangement
One-to-one support for individuals who wish to improve their digital skills, knowledge and experience.

The principal of bluetrain Clayton Wehner is an entertaining and enthusiastic speaker. He is available to present at your conference or event about digital topics, including the rapid ‘digitalisation’ of society, ‘digital disruption’ of traditional industries, or where digital technology will take us into the future.

Previous speaking clients/conferences include:

  • State Library of South Australia staff seminar
  • Public Libraries South Australia Conference
  • Australian Booksellers’ Association Conference
  • RecruitTECH Conference
  • National Mainstreet Conference
  • Defence Teaming Centre member seminar
  • Department of Defence staff seminars
  • Enterprise Adelaide business seminars
  • Eastside Business Enterprise Centre business seminars
  • Australian Human Resources Institute seminar
  • Deakin University Alumni event
  • Shaking the Tree Conference