Digital Transformation | Leadership | Strategy | Consulting | Speaking | Training - Adelaide, South Australia
tools apps and websites for marketers

This morning I delivered a presentation to the SA Public Library Network Marketing Committee entitled ’52 Awesomely Useful Tools, Apps and Websites for Marketers and Entrepreneurs’.

I thought I would share the 52 tools, apps and websites on my blog.

These are the tools, apps and websites (arranged alphabetically) that I use in the normal course of my day, many of which I couldn’t live without:

99designs – Get logos and website templates done cheaply via a design contest; founded in Australia!

Adblock Extension for Chrome – Block all ads in your browser

AddThis – Easy-to-implement social sharing buttons and website pop-overs

Awesome Screenshot – Capture screen shots and clips from your web browser

Basecamp – Project management and collaboration tool for teams and groups

Buffer – Schedule future social media posts on Facebook, Twitter & Linkedin

Canva – Powerful online graphic design tool; inexpensive and easy to use; founded in Australia!

Chrome Remote Desktop – Access to your home computer whilst on the road

Cyfe – Graphical dashboard tool that pulls data from multiple sources


Business Insider – Daily business news via email with an entertaining bent

Dropbox (or Google Drive) – Online file storage and sharing tool

Envato Market – Marketplace for website themes and other design assets

Eventbrite – Simple, free, fully-featured event management software

Facebook Ads – Target very specific demographic groups with pay-per-click ads

Feedly – An RSS feeder tool; aggregate favourite news sources in one place

Goodreads – A book social network; manage your bookshelf virtually

Google Adwords – Promote your website and drive traffic with a small budget

Google Alerts – Get alerts when content matching a keyword is added to Google index

Google Analytics – Monitor the performance of your website

Google Cardboard – Buy some Virtual Reality goggles and start experimenting with the next big thing

Google Calendar – Powerful calendar that is shareable and publishable

Google Chrome – The best web browser; no need to use any other

Google Hangouts – Video chat one-to-one, videoconferencing or broadcast to YouTube

Google Maps – The world’s most popular mapping service – make sure you’re on it and build your own maps

Google Mobile-Friendly Test – Check to see if your website is mobile-friendly

Google My Business – The tool that enables organisations to appear prominently in Google search results

Google PageSpeed Tool – Analyse the performance of your website and optimise it following web best practices

Google Search Console – Manage your website’s listings in the Google search engine

Google Sites – Simple web publishing tool; great for intranets & collaboration sites

Google Structured Data Tool – Check to see if your on-page tags and markup is working correctly

Gmail – Powerful web-based email client

Headspace – Try mindfulness for a clearer head

Hootsuite – Manage all of your social media properties in the one place

IFTTT (If This, Then That) – Automation tool that allows you to link two online tools and complete an action on a trigger

Instagram – Photo sharing tool that all the young people are using

Lifehacker – Great blog with advice on how to ‘hack’ your life for the better

Linkedin – World’s most popular professional network; great for maintaining work relationships

Mailchimp – Easy-to-use and fully-featured email marketing platform

MightyText – Send and receive SMS messages from your computer

Pocket – Save articles for later in your browser

SurveyMonkey – Easy-to-use and fully-featured online surveying tool

Trello – ‘Kanban board’ project management tool; simple, but powerful

Tweetdeck – Monitor the Twittersphere and post to multiple Twitter accounts

Twitter – Social networking site based around 140 character ‘tweets’

Upwork – Outsource tasks by hiring freelancers online

WordPress (.com and .org) – World’s most popular content management system & blogging tool

Wufoo – Online form builder for capturing information on the web

YouTube – The world’s most popular source of video; create your own YouTube Channel

Zapier – Automation tool that will complete an action on a trigger


PS. How about you?  What apps, tools and websites do you find useful? Stick them in the comments below.

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