Digital Strategy | Content Marketing | Consulting | Project Management | Digital Training - Adelaide, South Australia


It is not necessary to change. Survival is not mandatory.

— W.Edwards Deming


Clayton Wehner, principal of Adelaide digital strategy consultancy bluetrain

Digital Strategy Adelaide

The world is changing rapidly and digital technology is at the forefront of that revolution. Is your organisation in a fit state to tackle the challenges of tomorrow? Do you have a clear digital strategy? If not, you might be jeopardising the very survival of your organisation.

Adelaide-based consultancy bluetrain assists organisations with their digital strategy and operations through advisory services, consulting, project management, systems implementation and digital training, in order to maximise organisational benefits from the rapidly-evolving digital landscape.

The principal of bluetrain is Clayton Wehner, a digital specialist with experience in a broad range of industry sectors, including Local, State and Federal Government; Military and Defence; Recruitment and Professional Services; Small Business; Retail; Libraries; and Banking and Finance.

Clayton is postgraduate qualified; a graduate member of the Australian Institute of Company Directors (AICD); a PRINCE2 project manager; a graduate of the Royal Military College, Duntroon, and the Australian Defence Force Academy; and a certified Google Analytics Practitioner.

He has deep experience in strategy formulation; organisational development and culture; leadership and management; change management; digital marketing; project management; and user interface and systems design.

Among other roles, Clayton has worked as the national digital lead for Defence Force Recruiting, responsible for the award-winning website and the world’s most popular recruiting-focused YouTube Channel; and he is the founder and co-owner of leading Australian online bookstore, Boomerang Books.

Clayton has previously worked as the Digital Strategist at Rundle Mall and Libraries of South Australia, and he is currently the Digital Strategist at TAFE SA.

Organisations that Clayton has worked with: